StoryBrand
Automation Architecture & Launch Strategy
project background
We helped Donald Miller and his team build the automation backbone that powered StoryBrand's transformation — from a popular memoir author platform into a scalable business framework now used by companies worldwide.
Our role was to design the digital infrastructure behind that pivot: a marketing and automation system that could turn StoryBrand's message into a movement.
Working closely for several months with Don and his internal team, we built the systems for online courses, certification programs, and workshop funnels that scaled the framework far beyond the reach of any single book launch.
sector
Publishing / Consulting / Education
highlights
Designed and built the automation architecture behind StoryBrand's business model transformation
Created systems supporting online courses, certification programs, and scalable workshop funnels
Collaborated directly with Donald Miller and internal team for several months during the pivotal transition
Established dual-revenue infrastructure connecting digital launches and in-person events
Enabled StoryBrand's rise from bestselling book to a framework used by Fortune 500 companies worldwide
