Senseo Coffee System
Consumer Product Launch & Subscription Commerce
project background
We led the North American digital launch for Senseo, the single-serve coffee brewer created by Philips and Douwe Egberts. Working through Direct Brands Inc., our team built the complete e-commerce and subscription infrastructure that brought the European coffee system to U.S. households.
At a time when recurring revenue models were still emerging, Senseo offered a glimpse of what digital commerce could become — a connected, subscription-based experience that redefined how consumers discovered and reordered everyday products.
sector
Consumer Goods / Food & Beverage / Subscription Commerce
highlights
Built the full e-commerce and subscription platform for Senseo’s North American introduction
Worked closely with Direct Brands’ team to integrate custom subscription tools, recurring billing, and order management long before DTC subscription models were standard
Developed the front-end experience and customer journey for both single-purchase and subscription users
Enabled scalable recurring revenue supporting millions of households and 33+ million coffee machines sold globally
Helped establish the single-serve coffee market that became a $35B global category
Digital experience supported Philips and Douwe Egberts in expanding the European system to U.S. audiences
Demonstrated how early subscription commerce could drive lasting brand adoption and category growth
