NoiseTrade
Advertising Operations & Audience Growth
project background
We worked directly with the founding team at NoiseTrade — the artist-to-fan platform that defined a new model for music discovery and email-based engagement. During its peak growth phase, our role focused on optimizing advertising operations, revenue systems, and artist-to-fan connection strategies for a community of over 1.7 million users.
NoiseTrade proved that data-driven connection could power independent music at scale. We helped refine the digital infrastructure that turned listener activity into meaningful engagement and measurable revenue — setting the stage for the platform’s eventual acquisition by Paste Media Group.
sector
Music / Digital Media / Artist Platforms
highlights
Managed and optimized ad operations for a 1.7M-user platform with 50,000+ available albums
Improved yield across Google DFP, indirect ad sales, and AdSense integrations
Collaborated with founding team to refine monetization model and reporting systems
Balanced user experience with sustainable ad revenue growth
Helped shape direct-to-fan communication strategies built on email acquisition and segmentation
Supported artist campaigns leveraging fan data for touring, promotion, and long-term engagement
Documented audience insights that later informed Paste Media Group’s artist engagement platform
Contributed to NoiseTrade’s reputation as the most influential music-discovery network of its era
