New York Academy of Art

Digital Education & Admissions Engine

New York Academy of Art gala

project background

We directed the global marketing for the overhaul the New York Academy of Art's digital future, including the launch of Academy Everywhere — a full online learning platform built to match the rigor and reputation of their NYC studios. Our role: Consulting on the build and directing the marketing for their large-scale LMS, selling online courses worldwide, and powering global admissions marketing with end-to-end funnel infrastructure, Pardot automation, and custom lead nurture all the way to enrollment.

sector

Fine Arts Education

highlights

Directed global digital marketing for both admissions and Academy Everywhere (NYAA's online education platform)

Solely responsible for lead generation and digital campaigns—from new prospect to final enrollment, for both online programs and on-campus degrees

Designed all end-to-end digital funnels: from initial lead (Instagram/email ads) to application, interview, and New York matriculation

Built and optimized marketing automation (Pardot), audience segmentation, and drip flows to convert leads at every stage

Created and executed digital ad, content, and email strategy targeting international artists, career-changers, and aspiring creatives

Consulted on Academy Everywhere platform launch (Thinkific LMS): positioned and marketed new courses to both existing and completely new audiences worldwide

Directed digital advertising for fundraising events—driving over $800,000 in donations for the Artists for Artists Gala, as featured in Vogue

New York Academy of Art hero Academy Everywhere platformDigital admissions marketing