Lonely Ghost

Klaviyo Email Automation & Strategy

Lonely Ghost streetwear brand

project background

We designed and built Lonely Ghost's Klaviyo automation from scratch—mapping the full customer journey for a dedicated fan base. Our role was to architect segmented automations, smart triggers, and on-brand content across welcome, cart recovery, post-purchase, and VIP flows.

Within six months, email revenue grew 9×.

sector

Fashion E-commerce / Streetwear

highlights

Architected end-to-end Klaviyo automations tying together every key customer action

Developed all flows: welcome, cart recovery, post-purchase, winback, and VIP journeys

Mapped audience segments and tailored triggers for conversion and retention

Kept every sequence aligned with the brand's voice and fan expectations

Executed systematic testing and refinement for continuous performance gains

Result: 9× revenue increase from email in six months

Lonely Ghost hero image Lonely Ghost email automationLonely Ghost Klaviyo flows