LMK.com

Website and Content Strategy for Hearst Corporation

LMK.com platform interface

project background

In 2009, Hearst brought us in to build LMK.com—a digital platform that set out to make following any topic effortless. LMK ('Let Me Know') automatically curated news, tweets, photos, and stats into live topic pages using semantic tech from Evri. My role: build the site from the ground up and consult on both content flow and audience strategy, helping a major media company rethink how the web delivers information—at real scale, with next to no operational overhead.

sector

Media / Content Aggregation

highlights

Built and launched LMK.com from scratch for Hearst's digital division in 2009

Developed content and audience strategy for a platform designed to run on automated curation

Site pulled in streams from authoritative sources—news, stats, Twitter, and more—for living 'topic pages' on figures, teams, and shows

Aggregation tech (Evri) kept LMK a one-person operation at scale

Steered by leadership with real digital chops: Michael Gutkowski (ex-iVillage COO) and George Kliavkoff (then-Head of Hearst Entertainment Digital, ex-NBC chief digital officer/Hulu co-creator)

LMK.com would later be sold off as part of Hearst's move further into tech

LMK.com hero Automated content aggregationLMK.com topic pages