Hope International
Audience Strategy & Analytics Transformation
project background
Hope International is a Christian, global microfinance and development organization helping underserved communities access savings, training, and capital in over 30 countries.
We work directly with Hope's marketing leadership as their Fractional Marketing and Data Strategy Partner - helping them clean up analytics, build strategic segmentation, and activate digital donor pathways.
As part of our engagement, we've implemented Waterloo Track, our first-party analytics framework, to restore trust in data while managing their Google Ads nonprofit grant - laying the foundation for more advanced strategy and measurement over time.
sector
Nonprofit / International Development / Microfinance
highlights
Implemented Waterloo Track to clarify attribution across web traffic, donor acquisition, and campaign engagement
Launched and now manage the Google Ads nonprofit grant to drive donor awareness and acquisition
Built segmentation frameworks and audience journeys in preparation for targeted donor strategies
Consult regularly on campaign structure, messaging, and tracking to align Hope’s narrative with measurable action
Support internal teams in understanding data flows and maintaining clarity across their stack
