HANLEY NYC
Luxury Fashion E-commerce & Audience Strategy
project background
We partnered with HANLEY nyc, the contemporary fashion brand founded by Nicole Hanley and Matthew Mellon, to build their complete onlien audience stratgey and e-commerce platform. The brand’s vision combined New York sensibility with global craftsmanship, and our role was to translate that identity into a digital experience that felt as personal as their in-store presence.
Working directly with the founders, we built the Shopify infrastructure and designed audience frameworks that connected their wholesale partners, boutique clients, and online customers—aligning all channels into one cohesive story.
sector
Luxury Fashion / Retail
highlights
Built complete Shopify platform and marketing infrastructure for contemporary luxury brand
Developed audience segmentation and email strategy supporting both DTC and wholesale channels
Collaborated directly with founders Nicole Hanley and Matthew Mellon on digital growth and audience connection
Platform supported New York Fashion Week launches and retail partnerships with Bloomingdale’s and Lord & Taylor
Enabled consistent brand storytelling through data-driven communication and design alignment
Worked directly with founders Nicole Hanley and Matthew Mellon to bring creative direction online with precision and restraint
Balanced high-touch design with operational clarity—making luxury digital feel effortless
Created a scalable foundation for marketing, merchandising, and audience understanding
